What google analylitcs doing ?
For Executives:
Which marketing initiatives are most effective?
What are accurate traffic patterns/trends on my websites?
Which customer and customer segments are most valuable?
For Marketing Professionals:
Where are my visitors coming from and what do they do on my site?
How can my website convert more visitors into customers?
Which keywords resonate with prospects and lead to conversions?
Which online ad or creative is the most effective?
For Content & Web Developers:
Why do so many people leave my site without doing what I want?
Are there website design elements that are turning visitors away?
What site content are people most interested in?
What are Analytics?
Web analytics involves collection, analysis and reporting of data related to website visitors for purpose of optimizing web content... In other words, it's a very detailed way to measure traffic on our website.
Understanding how visitors use our site helps us make more informed decisions about how to improve it. It also tells us about our audience and their interests.
Google Analytics analysis, web publishers can track page traffic, identify where visitors come from and how long they stay, and determine the geographical position of their audience. Google Analytics tracks how visitors interact with a website and collect information about visitors.
Google Analytics can generate up to 85 different reports that will help you analyze all possible data about your website traffic. It not only tracks visitors to your site or the number of page views, it can be used to see which content gets the most visits, time on site per visit, which ads are driving the most visitors to your site, it track the performances of your marketing campaigns, including AdWords, Adsense and emails and much, much more.
what is Search engine optimization (SEO)
SEO is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
