Social Media Optimization


Social Media Channels:


Twitter:

Twitter is a social networking and micro-blogging service that enables its users to send and read messages known as tweets.

Stumbleupon:
StumbleUpon is an Internet community that allows its users to discover and rate Web pages, photos, and videos. It is a personalized recommendation engine which uses peer and social-networking principles.

Facebook:
Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Face book users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by workplace, school, or college.

Linkedin:
LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003. It is mainly used for professional networking. As of 8 April 2010, LinkedIn had more than 65 million registered users, spanning more than 200 countries and territories worldwide. The site is available in English, French, German, Italian, Portuguese and Spanish.

Myspace:
MySpace is a social networking website. Its headquarters are in Beverly Hills, California where it shares an office building with its immediate owner, News Corp. Digital Media, owned by News Corporation. MySpace became the most popular social networking site in the United States in June 2006. According to comScore, MySpace was overtaken internationally by its main competitor, Facebook, in April 2008, based on monthly unique visitors. MySpace employs 1,000 employees, after laying off 30% of its workforce in June 2009; the company does not disclose revenues or profits separately from News Corporation. The 100 millionth account was created on August 9, 2006, in the Netherlands.


Blogger:

Blogger is a blog storage service that allows private or multi-user blogs with time-stamped entries. It is funded by on-screen ads. It was created by Pyra Labs, which was bought by Google in 2003.The service itself is located at www.blogger.com. Generally, the blogs are hosted by Google at subdomains of blogspot.com. Until May 1 2010 [3] an FTP service allows pages edited through Blogger to be published to other hosts. If this service ceases, all blogger blogs will be hosted by Google, though domains other than blogspot.com may be used.


Youtube:
YouTube is a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google. The company is based in San Bruno, California, and uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, the BBC, UMG and other organizations offer some of their material via the site, as part of the YouTube partnership program.

Google Local listing:

Google Local Listings can be defined as the business listings in the map that you usually see at the top or at the middle of Google’s first page results. These listings tend to show up when you search for a keyword accompanied by a specific city, i.e. “Toronto Lawyers”. As a result, these local search results are different from the organic results and sponsored pay per click listings.


Metacafe:


Metacafe is a community based video sharing web site, that specializes in short-form original entertainment, where users upload, view and share video clips.

Vodpod:

Vodpod is a social networking video sharing site. Vodpod make the best way to watch video with your friends, or whole communities of people who share your interests and tastes. It allows users to create collections of videos whether uploaded to VodPod’s site or linked from another site like YouTube or MySpace.



Social Media Account Management:


Social media management solutions can help you manage outbound and incoming online interactions along with other small business marketing activities in a more efficient manner. They streamline and consolidate how you listen to and participate in relevant conversations in the different places they’re taking place blogs, social networks like Twitter or Facebook, and other public and private Web communities and sites.


Social Media Account optimization:


Social Media Account optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.


Viral Marketing:


The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.


Social Cross Linking:


Blog Posting:
A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.



What is a Podcast?

A podcast is a digital audio file (usually MP3 or AAC) made available for download on the internet through an RSS 2.0 feed. The web address of the media file is contained in the enclosure tag of an item in the XML file. The enclosure tag was added to the RSS 2.0 standard in 2004 making podcasting possible.

A podcast's RSS feed is updated each time a new media file is published. An aggregator for podcasts (such as iTunes or iPodder) is used to subscribe to the RSS feed. The software automatically checks for and downloads new audio files. The file can then be synced to a digital audio player.

It is the convenience of this subscription model that sets podcasting apart from other audio available on the internet such as streaming and audioblogging. Podcasting makes it easy to create and disseminate digital audio content across the web.
The enclosure tag can be used to any type of digital file, but not all aggregators recognize and download all file types. Vidcasts have started to emerge on the internet distributing digital video files.

Podcasting offers a variety of content for listeners to consume how they want, when they want and where they want.

Hopefully this definition contained enough big words to make it a sufficiently techie definition of what is podcasting? Are you impressed?
Continue reading for a more complete explanation of podcasting.


SMO Websites

Social Bookmarking
Social Media Networking: twitter, facebook, linkedin, Myspace, Kaboodle (only for product based sites), Other relevant Social Media Sites.
Video submission
Blogging
Blog Setup(Wordpress,Blogger)
Set up of RSS Feed Submissions for visitor
Blog Commenting
Content Sharing
Forum posting
Photo Optimization & Sharing(Flickr,Photobuket)
Classified ad Creation
RSS Feed Submission
Account Setup and Profile Creation in Social Networking Sites
Message board discussion
Event shairing


SMO Websites

Flickr, MySpace, Yahoo! 360, Newsvine, tribe.net, Yahoo! Answers, Ma.gnolia, LinkedIn
Squidoo, 43 Things, Shoutwire, Shadows, YourElevatorPitch, Jotspot, BlinkList, YouTube, Ziki
ClaimID, SuprGlu, blummy, Second Life, Wikihow, Wikipedia, Wetpaint, Naymz


SMO Groups


Yahoo Groups
MSN Groups
Kaboodle Groups
Eurekster
Google Groups
Topica EMail Lists
AOL Groups

Events Creation Website

Meetup.com(money)
Evite.com
Eventful.com
BarCamp.org